Our Commitment to Compliant Messaging
GoUltra is built on Meta's official WhatsApp Cloud API. Our entire customer base must operate within the WhatsApp Business Messaging Policy at all times. This page describes the rules that apply to every GoUltra customer and the actions we take when those rules are violated.
Mandatory Opt-In
You may only send WhatsApp messages through GoUltra to recipients who have given you prior, verifiable, and explicit consent to be contacted on WhatsApp. Acceptable consent sources include:
- A clearly-labeled checkbox on a website form (not pre-checked) where the recipient explicitly agreed to receive WhatsApp messages from your business.
- A reply of "YES" or equivalent to a confirmation message sent through another channel (e.g. SMS, email).
- A WhatsApp message initiated by the recipient to your business number, in which case the WhatsApp customer-service window applies.
- A signed contract, intake form, or appointment booking that explicitly authorizes WhatsApp communication.
Purchased lists, scraped numbers, lists rented from third parties, and any contact obtained without explicit consent are strictly prohibited.
The 24-Hour Customer Service Window
WhatsApp policy distinguishes between two states:
- Inside the 24-hour customer service window: the recipient has messaged your business in the last 24 hours, and you may reply with free-form text and any approved or unapproved content type.
- Outside the 24-hour window: you may only initiate or continue a conversation by sending a Meta-approved Message Template. Free-form messages are not allowed.
GoUltra enforces this distinction at the platform level. Attempts to bypass the template requirement will fail at the API layer.
Prohibited Content and Use Cases
You may not use GoUltra to send messages that:
- Contain or promote illegal goods, services, or activity in the recipient's jurisdiction.
- Promote firearms, ammunition, weapons, explosives, illegal drugs, controlled substances, tobacco products, alcohol where prohibited, gambling where prohibited, or adult content.
- Are deceptive, fraudulent, misleading, or constitute scams (including impersonation, fake invoicing, phishing, lottery scams, or fake delivery notifications).
- Constitute harassment, threats, hate speech, or content targeting individuals or groups based on race, ethnicity, national origin, religion, gender, sexual orientation, disability, or any other protected characteristic.
- Violate intellectual property rights, including unauthorized use of trademarks, copyrighted material, or proprietary information.
- Contain malware, links to malicious sites, or attempts to compromise recipient devices or accounts.
- Solicit personally identifiable information for unauthorized purposes or in violation of applicable privacy law.
Mandatory Unsubscribe Mechanism
Every promotional or marketing message you send through GoUltra must include a clear way for the recipient to opt out. Acceptable opt-out signals include the recipient sending words such as STOP, UNSUBSCRIBE, CANCEL, QUIT, END, the equivalent in the recipient's language (Hebrew: הסר, Arabic: إيقاف, Spanish: BAJA, French: STOP), or any clearly-expressed request to stop receiving messages.
Once a recipient opts out, you must:
- Stop sending all marketing or promotional messages to that number immediately.
- Mark the contact as unsubscribed in your GoUltra contact database.
- Not re-add the number to any list without a fresh, explicit opt-in.
GoUltra automatically tracks opt-out keywords and flags the contact in our system. However, the legal obligation to honor opt-outs remains with you as the sender.
Template Approval and Quality
All Message Templates submitted through GoUltra are reviewed by Meta before they can be used. Templates may be rejected for spam-like content, misleading claims, all-caps formatting, excessive promotional language, or non-business content. Repeated template rejections lower your account's quality rating, which can lead to messaging limits or suspension.
Industries Subject to Restriction
The following industries face additional WhatsApp policy restrictions and may not be eligible for all GoUltra features:
- Gambling (only permitted in jurisdictions where licensed)
- Cryptocurrency and unregulated financial products
- Alcohol and tobacco (subject to local restrictions)
- Pharmaceuticals (prescription drugs prohibited)
- Adult content and dating (heavily restricted)
- Lending and credit services (only with proper licensing)
If you operate in any of these sectors, contact GoUltra before onboarding to confirm whether your use case is supported.
Enforcement
If we receive credible reports that your use of GoUltra violates this policy, or if Meta notifies us that your messaging behavior is non-compliant, we may take any of the following actions without prior notice:
- Issue a written warning and require corrective action.
- Pause your account temporarily pending investigation.
- Suspend or terminate your account permanently.
- Report severe violations to Meta and to relevant authorities.
- Forfeit unused service credits and prepaid amounts as permitted under our Refund Policy.
Reporting Abuse
If you have received a message through WhatsApp that you believe was sent in violation of this policy by a GoUltra customer, please report it to abuse@goultra.ai. Include the sender's phone number, a screenshot of the message, and the date/time received. We investigate every report and take action where warranted.
Updates to this Policy
This policy may be updated to reflect changes in WhatsApp Business Messaging Policy, applicable law, or our platform capabilities. The current version is always available at goultra.ai/anti-spam-policy. Material changes will be communicated to active customers by email.
Last updated: April 2026.